How has technology changed the film industry?

How has technology changed the film industry?

Production

New digital cameras have the ability to capture images with a much higher pixel count which enhances the experience of watching the film on the big screen. Technology has dramatically reduced the physical effort of editing by making all the editing digital on computers which are a non linear form of editing.

Distribution

The marketing of films has changed a lot. To appeal to an audience which is constantly on their phones, the distributor needs to advertise in a way that will capture their attention. This can be done by using social networking sites as a location for adverts, producing a website is an absolute must, and making ‘apps’ which are related to the film is a good way to engage your target audience. Another good example of how to use phones as a distribution tool is using the network: Orange Wednesdays are exclusive half price tickets to customers on Orange.

Exhibition

Digital projection means our cinema experience is much clearer with higher resolution screenings. The change from VHS to DVD has greatly improved the quality of the films we watch at home.

Piracy has always been a big issue for the film industry, it can impact figures and sale of tickets and DVDs/Blu-rays greatly and can even result in the collapse of companies who are at a loss. A way to combat this is worldwide releases, which reduces the lag in release dates between different countries. Another method to reduce piracy is 3D films; to get the full experience of watching the film in 3D, you have to go to the cinema, pirate copies just don’t cut it.